Having been immersed in the intriguing world of luxury rugs and carpets from a young age, it is no surprise to find Peter Page open his first eponymous studio. Peter's experience and forward-thinking have positioned him as the designers' choice for both advice and beautiful bespoke solutions. We caught up with him amongst his personally curated selection of rugs and samples as he was recovering from a very successful opening...

You recently opened your studio in April at London’s Chelsea Wharf, how did that go?

It’s been great. We had a soft opening and it’s had a lovely response. It’s been a wonderful encouragement and the clients we have spoken to have been really excited that we are back. Jo, my colleague I worked with at Tim Page Carpets, has come with me and we make a great team. We have different strengths and particular skillsets, especially within the sourcing and making process. It’s been a very exciting time.

Your inaugural collection has been designed by Turner Pocock. That’s a great collaboration, how did it come about?

By mistake really! I’ve worked with Bunny on numerous projects, she came in and we were talking about her various projects. We started talking about her home and then veered off onto other topics. So we ended up going through some initial ideas, going through samples, and identifying what they like and what we could create. They like a Moroccan-style rug, with an antique look and feel to it.

Was the aim of this collection to fill an antiques style whilst also working with contemporary living?

The key consideration for us all was having the flexibility of size. The difficulty with buying antique rugs is that you don’t know what size you can get. Often, Turner Pocock like to have a rug big enough to put the furniture on top, and often rugs come in sizes that are too small for that. So we absolutely loved the antique designs, whilst ensuring that we could create options that would fit within the designer's schemes.

Interior clients often have varied aesthetic preferences, do you offer bespoke options with different designs and/or colours?

The idea is that this collection keeps it simple. Of course, with everything we do, we are happy to chop and change. One interior designer client we have would like to change the material from jute into wool as they know their client wants something slightly softer and easier to clean. From a retail perspective, keeping it simple to the collection we have created means that clients can purchase their own Turner Pocock and Peter Page piece. It has been hand-woven and hand-crafted so the pieces are still all individually unique.

Your love for the tradition of weaving has been a life-long passion. (Peter’s father, Tim Page, launched Tim Page Carpets in 2003). Tell me a little about the art of rug making and why it has become such a passion of yours?

It happened by osmosis. As a child, I used to iron labels onto samples for my father’s shop in Sloane Square at that time. You pick up an awful lot by people talking around you. He used to have people who hand-painted the rugs in the office so it was an extraordinary place to be. I went to work in New York and ended up working in carpets, and that’s when I realised that I had picked up this knowledge and interest since childhood. I still, to this day, cannot believe how skilled and clever these people are who craft the rugs, they are following design graphs in front of them. It is a skilled craft and I am in awe of it all.

Where do your team of weavers and rug makers herald from?

We weave in India and a couple of other different areas depending on what we’re making. It depends on the project and lead times. I have found that different places can produce different end products. For example, people wash the yarn differently and clip it to create different textures. I find it all really fascinating. So much goes into each rug, trying to replicate certain colours. When yarn is washed and left in the sun to dry, it changes and brings out its lustre. If there is no sun, it is a different quality of project. This is why India is the perfect location! But if it’s a rainy period, then you have different problems! It’s fascinating how such small things can affect a project. You don’t get the same lustre to the yarn if they are dried in indoor drying rooms.

There is such a connection to the natural world, even in rug weaving. Is this what makes your rugs stand apart?

Yes, it is wonderful to see how little changes to anything – from washing to spinning, to drying, can affect a rug. It is interesting to see how all these small changes make each rug unique. Everything is a one-off piece and there is a charm to this.


Click here to read more L-Shaped interviews or click here to visit Peter's website.