Sunday 5 June 2022, World Environment Day, is the biggest international awareness day for the environment. It is led by the United Nations Environment Programme (UNEP) and held annually since 1974. The event has grown to be the largest global platform for environmental outreach, with millions of people from across the world engaging to protect the planet.

Protecting the environment and understanding our short roles as trustees of the natural world is important to us here at Lorfords. We are on our own journey to become as eco-friendly and sustainable as possible. Antiques, by their very nature, are reusable and eco-friendly. They are pre-loved items, regularly passed from generation to generation and often made from natural materials.

We work closely with like-minded brands, with a mission to create products that are for both people and planet. And none more so than our friends at Edward Bulmer Natural Paint who create beautiful paints backed up by ecological principles.

Edward Bulmer, founder of Edward Bulmer Natural Paint, has put 30 years’ experience into creating his paint brand. He is a self-confessed ‘eco-worrier’ (yes, worrier) with a drive to create paints that drastically reduce plastic pollution, carbon emissions and poor air quality. His mission is to change the paint industry with a solution for regenerative manufacturing based on ecology. The protection of nature’s biodiversity is at the core of all their product development.

As it is World Environment Day this week, we asked Edward and his team to take over our blog and tell us all about the natural paint world. We wanted to know what we should be looking out for and how we can help make our homes as sustainable as possible. So, over to them!

Edward Bulmer Natural Paint

Edward Bulmer | L-Shaped | Lorfords Antiques

Eco-friendly paint?

When choosing paint, it’s becoming evident that the contents might not always be exactly what it says on the tin! Many claim to be ‘eco-friendly’ or contain low levels of VOC’s (Volatile Organic Compounds) but when you look further, there is more to it than meets the eye.

Greenwashing is a big issue in the design and paint industry and at this present time it’s so important to get the facts right. We have noticed a rise in the practice of greenwashing which is extremely misleading for consumers. Like whitewashing, it is a device used to deflect ‘heat’, in this case to give the impression that something embodies an intent to be ecologically or environmentally responsible – the term many use is ‘eco-friendly.

Basically, paint is called eco-friendly when it is water-based, despite almost all paints containing resin binders that are forms of acrylic, vinyl or alkyd – all polymers that are derived from petro-chemicals. Also, all paint is water based, that is how paint is made! So, while the world’s governments now accept that using fossil fuels, fossil sources and petro-chemicals must be reduced to be eco-friendly and address the climate emergency, the paint and coatings industry is not keeping up.

We have always strived to give our customers as much information as possible for them to make an informed decision. We are the only paint brand on the market that uses plant-based binders. The alternative is a polymer derived binder, which is full of micro-plastics and other nasties. We use our plant-based binder to bring all our natural ingredients together and then inject this base white paint with a combination of our mineral and earth pigments.



Using antiques in your home is the ultimate upcycling and celebrates vintage pieces that are unique and beautiful. Antiques are often made from natural materials which then change and evolve over time. Edward often thinks about antiques and paint in the same view. For example if you think about a wonderful piece of antique furniture, most people will enquire about how it should be looked after. If you have bought a lovely old house, isn’t it the same thing? Therefore, using natural and carefully created paints should be an easy decision!

To find out more, please read our interview with Edward Bulmer here.

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